RI SBDC: Relationship Marketing 101

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Relationship Marketing 101 for Business Owners

This session explores how business owners can build a strong, authentic brand that creates visibility, trust, and meaningful business relationships. Attendees will learn the fundamentals of professional branding, including how to clearly communicate about what they do on their website, social media, and in-person interactions. The session will also cover an overview of low-cost/no cost marketing tools such as LinkedIn, content creation strategies, email marketing platforms, and relationship marketing systems that help turn connections into long-term opportunities. Participants will leave with actionable ideas, simple systems they can implement immediately, and a better understanding of how consistency, engagement, and generosity can strengthen both their brand and their network.

Dennise M. Kowalczyk is The Marketing Broad who specializes in relationship marketing strategies. She has developed the Relationship First! Approach™ to help other business owners get more clients by creating client-centered marketing strategies to grow their businesses.

As a former radio DJ, a world traveler, rambunctious storyteller, professional actor, and CEO of BroadBrand Enterprises, she is a huge fan of bringing people together to do good things in the world. The one crucial thing she has learned early on was that building relationships was THE way to consistent business growth and success.